Product Discovery Lab

Štochl Discovery team of one

I run experiments on real people, real problems, and (un)real products, turning messy signals into clear direction for product teams.

Filip Štochl, product discovery researcher
Filip Štochl
Home base Prague CET (UTC+1) / CEST (UTC+2)
PRG
8+ years in discovery
500+ interviews moderated
50+ products evaluated
∞ curiosity loops
AI Discovery Playbook: coming soon

The playbook on creating prototypes fast with agentic design systems. Join the waitlist to secure your free copy.

What’s on the workbench

Impact Analysis

Measuring where research actually moves product and business metrics.

Usability Studies

Watching humans struggle so your product doesn’t have to.

User Interviews

Structured conversations that surface what people can’t articulate alone.

Concept Studies

Testing ideas before engineering commits a single line of code.

Surveys

Quantifying patterns across audiences without losing the human signal.

AI Product Discovery

Building research systems that leverage AI without losing rigor.

Mentoring

Training teams to run their own high-quality discovery practice.

Opportunity Mapping

I map the opportunity space to figure out what's worth building next.

AI Prototype Testing

I build the prototype on the agentic design system, then put it to the test.

Competitor Analysis

Reading the room. Knowing what rivals do well, poorly, and not at all.

Recruitment

Finding and lining up the right people to talk to.

Customer Journey

Mapping the full path users take, and where it falls apart.

The CV under the magnifying glass 🔍

Filip Štochl is a product discovery researcher with 8+ years of experience scaling UX research from zero, running mixed-methods studies, and turning signals into product direction across B2C SaaS, automotive, pharma, and education.

Product Discovery & Prototyping

Jul 2026 – Present
ROUVY / Prague / Hybrid
  • Owns the full experiment pipeline from product opportunity mapping and rapid prototyping, through testing and iteration, to executive-ready reports.
  • Built a rapid prototyping workflow with Claude Code, Lovable, Figma MCP, and Maze to ship and test experiments fast.
  • Created templates of our core products (app, web, mobile app) in Lovable, so anyone in product can now vibe-code an experimental feature or idea.
  • Built AI-powered research workflows that turn weeks of discovery into days.
B2C SaaS AI Research Ops End-to-End Discovery

Course Evaluator

May 2021 – Present, Part-time
The Centre for Knowledge and Technology Transfer of the Charles University / Prague

I continuously evaluate a semestral mentoring course for young entrepreneurs at Charles University, gathering student feedback to help them launch their ideas and projects.

Education Social Impact Program Improvement

Product Owner

Jul 2025 – Jul 2026
ROUVY / Prague / Hybrid
  • Led the redesign of the ROUVY Companion app, redefining the core training experience.
  • Drove 4x growth in monthly active users of the Companion app.
  • Shipped multi-sport tracking, turning readiness and fatigue into a unique training score for each user.
  • Built and shipped AI-generated training plans that adapt to each cyclist's data.
  • Managed and led a cross-functional team of six.
Product Strategy AI Features Team Leadership

Senior UX Researcher

Apr 2023 – Jul 2025
ROUVY / Prague / Hybrid
  • B2C SaaS indoor-cycling simulation combining real routes and augmented reality.
  • Built UX research competency from zero as a team of one.
  • Established regular CSAT reporting after every product release.
  • Building live feature evaluation documentation.
  • Established evaluation of core ROUVY products (app, web, mobile app) via UMUX-Lite, lifting the core app score from 80 to 90.
  • Automated scheduling and open-question analysis to move faster without losing depth.
  • Launched the monthly Customer Insights Talk, attended by 30+ people across the company.
  • Ran quick trainings on survey design and interviewing to grow research literacy.
Research from Zero Insight Evangelism Research Automation

UX Researcher

Mar 2022 – Apr 2023, Full-time
ŠKODA AUTO a.s. / Prague

Main UX researcher for the award-winning MyŠkoda app (Red Dot winner).

  • End-to-end UX research: stakeholder kick-offs, external recruitment, execution, delivery.
  • Led a self-organized tandem team focused mainly on the MyŠkoda app.
  • Ran internal initiatives: UX therapy, competency models, and onboarding programs.
Automotive Award-Winning Product Team Leadership

Research Excellence Grantee

Sep 2021 – Jun 2022, Contract
Channel Crossings

Received a Research Excellence grant for young researchers under 30. Delivered an impact evaluation of the “Innovation lab” course, measuring whether students improved their entrepreneurship skills.

Impact Evaluation Quantitative Analysis Research Design

UX Researcher

May 2019 – Mar 2022, Full-time
MSD / Prague

Promoted from Junior UX Researcher to mid-level in autumn 2021. Fought for users and educated teams about them through qualitative and quantitative methods.

  • Ran successful research projects using expert interviews, process mapping, and survey design/analysis.
  • Led knowledge-sharing and education activities, including Design Thinking workshops.
Pharma Mixed Methods Workshop Facilitation

Let’s run an experiment together.

Tell me what you’re trying to learn, validate, or fix. I’ll design the right method and help your team act on what we find.

hello@stochldiscovery.com